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Yicrosoft Directory

The Yicrosoft Directory is an entrant in the “2008 King Noob SEO” Contest!

The point of the contest is to build a brand spankin’ new site, and at 8pm Central on March 4th, whoever’s site/blog ranks highest for the keyphrase "Yicrosoft Directory", wins all sorts of fabulous stuff, including a grand prize package worth over $700!

I've entered with this domain: the-yicrosoft-directory.com I'll be using this as an exercise in getting a site up & running quickly, at low cost & along the way I'll be sharing with you the steps I'm taking; not only to rank well in the competition but to have a well designed site too.

Don't forget to refresh the page or clear cache/temporary internet files each day to ensure you see the latest content!


My Yicrosoft Directory story so far:

The Sixth Yicrosoft Directory day ...

I have to confess that it was a struggle today to even write this!

Today (Sunday) was such a lovely day here in Melbourne that the last thing I wanted to do was to work.

I took the kids to a local park to see Magic Sally, A Faerie Rock Band. The band kept plugging the web site & had some very nice advertising material, C.D.'s for sale etc .. when I got home I checked out the website: magicsally.com They have some great stuff on there but the site is bad from a usability point of view, I wonder if they realize the lost opportunity from this site?

So, back home for some Lambrusco & a Barbie .. the Yicrosoft Directory template will come tomorrow!


The Fifth Yicrosoft Directory day ...

As I mentioned before, I'm going to be using sNews for my "Yicrosoft Directory" contest entry's CMS

They say:

"sNews is a completely free, standards compliant, PHP and MySQL driven content management system. Consisting of only one small core file, sNews is extremely lightweight, easy to install, and easy to use via a simple web interface

sNews uses search engine friendly URLs throughout, to make your website truly loved by Google and other search engines (as well as your visitors). This makes a sNews driven site highly Search Engine Optimized from the get-go and will greatly assist in your site obtaining a good SEO ranking.

sNews requires PHP, MySQL and mod rewrite. If your server meets those requirements, get started and learn how to install sNews on your website in 3 easy steps."

I say:

"I've used this CMS a few times before with great success, it's actually the CMS I chose for the new version of my ozwebfx site & I think it's a perfect choice for my Yicrosoft Directory contest entry."

A great place to "test drive" sNews & other CMS's is opensourcecms.com

I'm going to work locally on my computer whilst I'm getting sNews set up for my new Yicrosoft Directory template & then transfer it to my hosting account so I head over to Can I work with sNews locally?

All I need to do is install a free application bundle on my computer so it will run like a real, live Apache/MySQL server. It isn't as complicated as you might think, this tutorial will walk you through the steps.

I'm going to install XAMPP Windows 1.6.5 I did have a previous version on my PC but it wasn't being used at this time so I Uninstall the previous version then download the Installer version. Now I read Method A: Installation with the Installer I double click on the xampp-win32-1.6.5-installer.exe I install Apache & MySQL but not Filezilla as my preferred FTP client is WS_FTP Pro.

The installer starts the server & I browse to http://localhost/xampp/index.php The first thing I do is click the Status link on the left .. Hooray! All is working fine. I browse to file:///C:/xampp/htdocs/index.html & see the It works! message. Now from the directory /htdocs i remove all except:

/contrib
/forbidden
/restricted
/xampp

I now open up the file xampp/apache/conf/httpd.conf & Scroll down to line #118 and see: #LoadModule rewrite_module modules/mod_rewrite.so. The # sign at the start of the line makes the line inactive. I remove the # sign to active the line, this line will load the mod_rewrite module so my sNews site will function, I save and close the file. Now I stop & re-start the Apache Server.

Now its time to download & install sNews for my Yicrosoft Directory

From the Installing sNews page I browse to the Download page I choose the sNews 1.6 zip file. I extract the zip file to C:\xampp\htdocs\sNews16, if you don't have an unzipping program, download one for free from my SOFTWARE SECTION of my ozwebfx website.

I open C:\xampp\htdocs\sNews16\sNews16 & delete the .DS_Store file then copy all files there to the main \htdocs directory, now I delete the sNews16 directory.

I browse to: file:///C:/xampp/htdocs/readme.html the first thing I'm going to do is to setup the database. I Open the XAMPP Home Page, & Click on the phpMyAdmin link from the sidebar on the left under "Tools", underneath the Create new database text is a text area, type in whatever you want to name your new database, I'm going to call my database for the Yicrosoft Directory "ydsnews1", the next text area says "Collation" I choose utf8_bin & click "Create". A message appears: "Database ydsnews1 has been created."

At the top of the page is a button SQL I click this & underneath "Run SQL query/queries on database ydsnews1:" is a text area, I browse again to file:///C:/xampp/htdocs/readme.html & select all the code for the database & copy, I then paste this into the text area in phpmyadmin & click the "Go" button, I then receive a message: "Your SQL query has been executed successfully" & in the sidebar on the left I can see 4 links:

Clicking on the "ydsnews1 (4)" link above those 4 will take me to the ydsnews1 database for my Yicrosoft Directory.

Now it's back to the Read Me file #2. Edit Settings so I fire up Dreamweaver to open the file "snews.php" inside C:\xampp\htdocs

I only need to change 4 lines:

One:

$db['website'] = 'http://localhost/sNews16/';

to:

$db['website'] = 'http://localhost/';

Two:

$db['dbname'] = 'snews'; //Database Name

to:

$db['dbname'] = 'ydsnews1'; //Database Name

Three:

$db['dbuname'] = 'username'; //Database Username

to:

$db['dbuname'] = 'root'; //Database Username

Four:

$db['dbpass'] = 'password'; //Database password

to:

$db['dbpass'] = ''; //Database password

Now I'm ready for action! I browse to: http://localhost/index.php & I can see that all is working as the image below shows:

Yicrosoft Directory sNews install

So now I have all the tools I need available to start converting my template for the "Yicrosoft Directory" to work well with the sNews Content Management System

Tomorrow I'll edit the template & post here to tell you what I did & the day after I should be able to upload it to my hosting account.

P.S. Here's how my my third yicrosoft directory page Looked.


The Fourth Yicrosoft Directory day ...

I have a fiddle about with this template today, it's not looking too bad I think, compared to my third yicrosoft directory page.

I run the code through HTML Validator, a Mozilla extension that adds HTML validation inside the Firefox Browser. I'm really just getting a feel for this template & have decided that for the sNews conversion that I will try to stick as closely to the original idea at first, I'll then release that first as "Yicrosoft Directory Template V1" & at the end of the contest I'll release whatever butchered version I've come up with as "Yicrosoft Directory Template V2"

I had a look in my AWStats & found a link from A free online advertising and text link network called adgridwork, I added it to the right column. I'll test this service out & let you know all about it.

I'm a big fan of sitepoint & a regular buyer of their books so in the left column I put a link to The Search Engine Marketing Kit.

I had an unsolicted email last night from:

"a Delhi-NCR, India based, and leading web services
 company with main
competency in link building.
We have a dedicated team of 60 professionals to serve you. We build the
natural quality and theme based links as one-way or reciprocals links with
our manual process."

I had to laugh at the use of their word ETHICAL in their spammy letter!

I fired up Adobe Fireworks CS3 to make a new Yicrosoft Dirctory Logo, It's not quite what I want but I'll get back to it later.

So Tomorrow I'll convert this template for the sNews Content Management System & let you know what else I've done.


The Third Yicrosoft Directory day ...

Today I write about what I've done so far & sit down with pen & paper to think a few things through. I decide that as I only have One Hour a day to work on my Yicrosoft Directory entry that I will use an open source template to get the site going, the Yicrosoft Directory template is this & is available for Free Download

I'm going to put this template on the site tomorrow & then later convert it into an sNews template for public release .. I'm going to be showing you exactly what I do at each step to come up with a unique design from this starting point.


The Second Yicrosoft Directory day ...

I falter already! I have my children to look after, work to do, clients to meet ... things to do places to go .. yada yada yada .. I do manage to tidy up the first page a bit though & here is my second yicrosoft directory page

As you might see I really only added a bit of info about the Yicrosoft Directory Competition & added a few bits & pieces in the header:

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="Author" content="Yicrosoft Directory by ozwebfx.com" />
<meta name="Keywords" content="Yicrosoft Directory, &quot;Yicrosoft Directory&quot;" />
<meta name="Description" content="&quot;Yicrosoft Directory&quot; the ozwebfx entry for the “2008 King Noob SEO” Contest!" />
<meta name="Classification" content="Yicrosoft Directory, &quot;Yicrosoft Directory&quot;" />
<meta name="Language" content="en-au" />
<meta name="Identifier" content="(SCHEME=URI)http://www.the-yicrosoft-directory.com/" />
<meta http-equiv="Creator.CorporateName" content="ambatchdotcom seocontest" />
<meta http-equiv="Creator.Jurisdiction" content="Australia" />
<meta http-equiv="Identifier" content="http://www.the-yicrosoft-directory.com/" />
<meta http-equiv="Language" scheme="RFC1766" content="en-au" />
<meta http-equiv="Publisher" content="Copyright 2008 Yicrosoft Directory" />
<meta name="Rating" content="General" />
<meta name="Creator" content="Yicrosoft Directory" />
<meta name="Creator" content="(SCHEME=URL)http://www.the-yicrosoft-directory.com/" />
<meta name="Publisher" content="ambatchdotcom seocontest" />
<meta name="Rights" content="Copyright 2008 Yicrosoft Directory" />
<meta name="robots" content="index, follow" />
<meta name="Revisit-After" content="1 days" />
<title>&quot;Yicrosoft Directory&quot; the ozwebfx entry for the “2008 King Noob SEO” Contest!</title>

Most of which I just copied & pasted from a previous project .. now, lots of people are wondering these days whether Google puts much relevance in Meta tags these days .. I think that we again should look at the horses mouth; Matt Cutts.


The First Yicrosoft Directory day ...

At 8pm Central time in the U.S.A. on February 4th (Monday night), a post went up on SEONoobs.Com announcing the keyphrase "Yicrosoft Directory". At that moment it returned no earch results in Google.

I was a bit slow off the mark in getting started as I had not bothered to check the time difference between Australia, where I'm based with Central time in the U.S.A. :(

I went to my preferred place to register my domain name: babyweb.nameservices.net/domainregistration This site is mainly only used by me to register domain names for myself & just a few customers who don't want the hassle of doing it themselves if I am working on a web design project for them. It's a reseller account from: aitdomains.com & makes me a few bucks only. The reason I use it is because I like to have most of my domains registered at the one place, it just is much easier to manage. A quick search soon told me that my most preferred names had already been quickly snapped up so I settled on: the-yicrosoft-directory.com Google's Matt Cutts recommends dashes or underscores for words in urls, the full nerdy explanation is at: http://www.mattcutts.com/blog/dashes-vs-underscores/

The next step was to set up a hosting account for my new Yicrosoft Directory domain name. I resell hosting accounts through my website: ozwebfx My provider for this is WebOnce Technologies who manage their own gear at liquidweb facilities As soon as I had finished setting up the hosting account I checked the URL: http://www.the-yicrosoft-directory.com .. the domain was already live, this is not unusual using the routine I've described but has surprised many customers in the past with such a quick propogation.

So now I have a domain name & a hosting account I fire up Adobe Dreamweaver CS3, I copy & paste from the google search page for "Yicrosoft Directory" the only four results that I see & I have my first yicrosoft directory page

My next step is to add my the-yicrosoft-directory.com to the Google add url page , I then make a quick post on my website: http://ozwebfx.com/blog/yicrosoft-directory/, Another quick post on StumleUpon with the tag yicrosoft-directory & my self allotted hour is up!


"Yicrosoft Directory" SEO Help entry by ozwebfx

The Yicrosoft Directory